An app built for social, but IRL.
This app was born out of frustration.
Myself and the rest of the team behind it had found that organising group meetups between friends had become difficult, as we all had different schedules, busy lives and lived in different parts of town. Ping-ponging between “what do you want to do?” “when are we all free?” and “haha actually I can’t make it that day” was a chore, and Doodle and other workarounds weren’t quite cutting it.
Our goal was to create an easy, stress-free scheduling app to fix this.
Our team identified 4 personas and drew up detailed descriptions.
I won’t list all the details here, but the main problems they had were:
Needs an easier way to organise appointments and to control how much time she spends meeting people
Needs an unintimidating way to meet up with people she has just met
Needs an easy way to find who’s free to join her for a given activity
Needs reminders of when friends are in town or when it’s been a while that he’s seen someone
The main takeaway we had was, through doing these series of interviews, each interviewee said they loved the concept, but each had a very different idea of why, and it totally changed the way we looked at the app from then on. It also made the team realise that they each had a different idea of what the app was, and we were able to continue the work with a much clearer focus.
Easy Does It
As the aim was to simplify a task rendered complex by human nature, we had to stay razor-focused on ease of use. We knew that if the app was uncomfortable or confusing to a first-time user in any way, people would switch back to other scheduling methods.
We undertook a series of long research and brainstorm sessions were I developed user flows, identified pain points and ran detailed analysis on our competitors.
At it’s core, Let’s Do enabled users to create events, send receive and accept invites to events, and check their schedule of events.
Going deeper, these events were based on 4 different types:
Food and Drink
Music and Nightlife
Health and Fitness
and the user could block or prioritise their schedule for these in their calendar settings, ensuring that friends knew what kind of events to invite them to, and in what time of the day.
When the user received invites from others, they would be given pre-set time/date options to choose from, to make organisation of a group easier.
Invites could have a one-time set time and date if specified, but Let’s Do’s strength was in “herding cats” - as in, organising groups where the time and date can be flexible in order to gather as many people as possible.
Screens were kept simple, one question at a time, to lead the user through the process.
Idea + ??? + Profit
You can’t make a business plan without it also being a monetisation plan, and the team created a few different ways to tackle that.
These included Premium subscriptions and in-app ads. Once a certain amount of daily users were reached, a Public Events section would be also be developed with a feed of advertised events, where one could find and select to directly organise meetups with other users.
Let’s Do was a labour of love by the team that worked on it, and we’re very proud of what we achieved.
Obviously a bunch of seasoned business professionals think our team is onto something as well, as Let’s Do was a Semi-Finalist for the Berliner Startup Stipendium 2018.