If you’re seeing this, it means I’m down for a coffee with you.
I intended to be a print designer, but something went horribly wrong.
Instead, I spent a few years being the Senior Designer for one of the first Flash-made monthly magazines in the world, cutting my teeth on UX before it was UX, creating interactive elements and animations.
Which of course made me the “go-to” woman for weird interactive e-cards for Sony Australia, NZ and a bunch of Australasian lifestyle companies. None of which work anymore because, you know, Flash. It was around this time I started mucking about with CSS and HTML5, designing layouts to work across everything from Safari on the iPad to whichever IE was screwing with us all at the time.
Dropping Flash when Apple did, I moved to Berlin and worked out of Letters Are My Friends, a “Type ‘n’ Tech” experimental typography studio, where I also organised events, was a guest of TYPO (the worlds’ best typography conference), and got to know people operating on the newest frontiers of digital design.
Nowadays I’m working on both the UX and UI side of things with few new ways to design and animate, having found Principle and After Effects a breeze after all that Flash-wrangling.